WindowsMedia.com Banner Scores Best CTR

For the second week in a row, the most clicked-upon banner was WindowsMedia.com’s ad, which had a 13.5 percent CTR, according to Web measurement firm Nielsen//NetRatings.

WindowsMedia.com is MSN’s guide to audio and video on the Web.

Also for the second straight week, Uproar, an online game show network, claimed two spots, including No. 1, on the Top Ad Banners list. Uproar ranked 39th in the Top Advertisers list for the week ending Aug. 22, falling seven spots

Top advertisers, ranked by banner impressions, for the week ending Aug. 22:

Advertiser Impressions in millions Reach %
1. TRUSTe 272.1 13.1%
2. Microsoft 131.4 28
3. Next Card 58 18.5
4. Amazon 51.4 22.1
5. CDNOW 39.6 15.4
6. Ad Council 30 7.2
7. America Online 28.8 15.5
8. Yahoo 28.3 14.8
9. Wingspan Bank 27.6 12.9
10. About.com 26.4 9.3

Impressions reported include house ads, which are ads that run on an advertiser’s own Web property.

Top Banners, ranked according to reach percent, were:

  1. Uproar — Where does Homer Simpson Work? Bar, Bank, Nuclear Plant, Sewer
  2. Bonzi Software — Speed Up Internet Connection
  3. Robbie Williams/MSN — Robbie Williams – Live Online
  4. Autoweb.com — GET A PRICE
  5. GetSmart — Find: A Loan for Me. Refinancing, Second Mortgage, Debt Consolidation
  6. Uproar — Where does Homer Simpson Work? Bar, Bank, Nuclear Plant, Sewer
  7. About.com — User survey about gun control. Should all guns be outlawed? Yes, No
  8. NextCard — Expect More from your credit card. Online credit decision in 30 seconds.
  9. Unilever — Pamper yourself… Win a $5,000 Online Shopping-Spree! from Caress
  10. CapitalOne — Visa Platinum; Credit Limit, Fixed APR, Apply Online, Submit

Ad banners that run predominantly on an advertiser’s own property or house ads are not included in the above rankings. The Nielsen//NetRatings audience information service collects data from approximately 20,000 panelists as they surf the Web at home.

Banners may be viewed here.

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