Wine-To-Go

wine.jpgSmart idea for mobile content.

mFoundry just pacted with eRobertParker.com to deliver Parker’s wine tasting notes and ratings to subscribers’ mobile phones. “Wine lovers often need help making purchase decisions while on the road or out of their homes,” says the announcement, and they’re right.

Yours truly has been known to camera-phone wine labels, and have a list in my Treo entitled “Wines We Like” to use as an in-store cheat-sheet. Turning a leading consumer wine site into a mobile guide makes plenty of sense.

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