Advertising rep firm Winstar Interactive on Monday said it had created an “Internet-Everywhere” group, which will focus on selling ad opportunities on non-PC platforms.
The first company added to Winstar Interactive’s client list under this initiative is Awaymed.com, which provides personalized information services through terminals in doctors’ offices and through a Web.
“As access to the Internet moves beyond the personal computer, ‘access points’ such as kiosks and sophisticated hand-held wireless devices present marketers with unparalleled opportunities to create personalized time and place specific advertising programs that directly target prequalified consumers,” says Bobbie Halfin, president of Winstar Interactive.
Companies that develop and place kiosks at strategic locations aimed at reaching consumers is a burgeoning business. Besides Awaymed.com, Interlane Media is placing flat-panel displays in supermarket check-out lines, and the Next Generation Network is placing displays in various places, including elevators. CarroSELL and Get2Net are both targeting airports, but the former places flat-panel displays on baggage claim carousels, while the latter runs Internet kiosks for business travelers.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
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