Winstar Interactive Media Reps NetNanny.com

As part of its bid to make NetNanny.com a destination site for safe, family-oriented Web surfing information, Net Nanny Software International on Friday tapped Winstar Interactive Media to be its exclusive advertising representative.

Although Net Nanny’s primary product has been filtering software that keeps kids from seeing inappropriate sites on the Internet, this move to monetize the Web site’s traffic is part of the company’s effort to create a consumer destination.

“This is a very significant development for us, and pivotal to our overall corporate growth strategy,” said Gordon Ross, president and chief executive officer of Net Nanny.

“The increased revenue will help drive our corporate expansion and be utilized to implement our strategy to make Netnanny.com the premier destination for security and safety related information, as well as family-oriented goods and services on the Internet.”

Winstar Interactive Media, a division of Winstar Communications, sells ads for sites like Bloomberg, Better Homes and Gardens Online, Individual Investor Online and Office.com.

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