Wired Digital, in partnership with mobile information management firm AvantGo said it will begin delivering ads to mobile users who rely on PalmPilot connected organizers and other Windows CE- compatible hand-held computing devices.
Hilton HHonors Worldwide will be the first major advertiser to take advantage of this opportunity designed by Wired Digital to run on Wired News, an AvantGo content partner channel that provides news to users of hand-held and Windows CE-compatible computing devices.
The Hilton campaign is anticipated to reach the thousands of mobile users that have downloaded AvantGo’s software. Spending was not disclosed.
Hand-held users subscribing to daily information updates of Wired News’ technology news service will receive an embedded Hilton hotlink at the top of their daily news content. Once clicked on, the link will provide users with more information about Hilton’s guest-reward program–Hilton HHonors–and direct them to the company’s Web site.
As a large portion of hand-held users are mobile executives who spend a significant amount of time traveling, Hilton said it hopes to reach a highly targeted audience with this advertising.
“With Wired News, The New York Times, and The Wall Street Journal now available to hand-held users, we are being offered a glimpse at the newspaper of the future: a small, hand-held electronic device updated as frequently as the user desires with personally selected news and information services,” said Rick Boyce, Wired Digital’s senior vice president of advertising sales and commerce. “With millions of hand-helds now in circulation and IDC estimating annual sales of hand-held computers to exceed 13 million units by 2001, it’s important that we begin to explore revenue models on this platform. . . “
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