Wired Digital Running H-P 'Color-the-Screen' Ad
Wired Digital in San Francisco, adivisionof Lycos, is running an ad for Hewlett-Packard's new color printing campaignthat takes the screen from black and white to full color.
Wired Digital in San Francisco, adivisionof Lycos, is running an ad for Hewlett-Packard's new color printing campaignthat takes the screen from black and white to full color.
Wired Digital in San Francisco, a division of Lycos, is running an ad for Hewlett-Packard’s new color printing campaign that takes the screen from black and white to full color.
When visitors arrive, the site’s front door is devoid of bright color for the first time in its four-year history. The page will extend flashes of color only as readers mouse over its images and content areas. Visitors have an option to “paint” the page from black-and-white to its trademark Day-Glo palette by clicking an HP message displayed on the frontdoor.
“You can’t look at the HotWired frontdoor, which has been defined by its powerful use of color, and not know that the key message is ‘color counts’ and that HP means color,” said Rick Boyce, senior vice president of advertising sales and commerce at Wired Digital.
In addition to the three-week frontdoor sponsorship, HP will be integrating a variety of targeted promotions across the Wired Digital sites as part of its color printing leadership campaign. Spending was not disclosed.
Wired Digital recently formed a National Accounts Team to provide the company’s premium advertisers and commerce partners with access to creative integrated sponsorship opportunities. The H-P Color campaign is the first effort by this team.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article