“It’s a little bit scary [from a traditional publishing perspective] to see one advertiser paying for the whole endeavor.” -Josh Quittner, Editor-at-Large, Time Inc.
“I’m over that.” -Chris Anderson, Editor-in-Chief, Wired magazine.
The two conversed for an hour at OMMA today, touching on new ad models, Google Chrome and social news sites like Digg.
After a couple of years waiting, and various algorithm fluctuations described as ‘normal turbulence’, Google has finally confirmed today that it’s Penguin algorithm update ... read more
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
Facebook Custom and Lookalike Audiences are two of the most powerful tools in a social media marketer’s tool kit, and it’s no ... read more
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more