“It’s a little bit scary [from a traditional publishing perspective] to see one advertiser paying for the whole endeavor.” -Josh Quittner, Editor-at-Large, Time Inc.
“I’m over that.” -Chris Anderson, Editor-in-Chief, Wired magazine.
The two conversed for an hour at OMMA today, touching on new ad models, Google Chrome and social news sites like Digg.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more