Fans Text to American Idol in Record Numbers
AT&T Wireless subscribers sent 13.5 million text messages in to American Idol during the show’s recently ended third season, marking an 80 percent lift in SMS volume since the last season. Messages included fan mail, sweepstakes entries, votes and trivia game interactions.
Trans-Atlantic Deal Brings Hit U.K. Apps West
m-Qube is in a deal with U.K. mobile entertainment player g8wave to deliver successful European applications to U.S. and Canadian subscribers. The relationship kicks off with the distribution of popular European mobile dating app txt2flrt, an anonymous text chat application, to North America.
“m-Qube offers… a single point through which to implement these programs across virtually all handset types, applications, and U.S. and Canadian carrier networks,” said Monte Burris, g8wave’s director of business development.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.