WirelessWatch for June 27, 2003

Motorola taps Flytxt in U.K.; Australian direct marketers set SMS guidelines; and Yamaha and Verizon Wireless team.

Flytxt Tapped by Motorola for SMS Motomash Promo

Flytxt has been tapped by Motorola to run an SMS promotion for MTV’s Motomash DJ events. The promotion aims to create awareness and drive foot traffic to the events, sponsored by Motorola and held at Top Man retail outlets across the U.K. beginning on July 14.

Posters advertising Motomash have been put up in major British cities, encouraging consumers to text in for more info. Once they do so, mixology fans receive more information about local events and can download free ringtones. The promotion is part of a larger ongoing campaign.


Aussie Marketing Body Adds SMS Code

The Australian Direct Marketing Association (ADMA) has launched a new code of practice for SMS marketing. Members of ADMA have agreed that marketers preparing to send promotional text messaging campaigns must acquire express consent from recipients before launching a campaign. The rules apply to any ADMA member using a wireless marketing technology.

“These new media are highly personalized in nature, so their commercial use demands a higher degree of self-regulation by business,” said ADMA CEO Rob Edwards. “ADMA members understand they can only be successful as marketers if consumers are prepared to welcome their offers.”

Edwards went on to say that the new code also offers increased protection for children, who are among the earliest adopters of wireless media.


Yamaha Markets Ringtones

Instrument maker Yamaha is launching its own line of cell phone ringtones for Verizon Wireless’ Get It Now subscribers. Get It Now users can download the ringtones, choose songs, play demos and make purchases directly from their phone.

Mobile data developer Moviso created the application and secured distribution through its relationship with Verizon Wireless .

“We have seen increasing demand for personalization of wireless phones, and this relationship with Yamaha and Moviso enables us to continue to bring that technology to our customers,” said Jim Straight, president of wireless data and Internet services for Verizon Wireless.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource