E-commerce advertising network WiseAds New Media Inc. named Eisen Jo Casaclang as executive vice-president/chief financial officer; Bill Gerneglia as chief technology officer; and Andrew Witty, vice president/advertising sales.
Casaclang, a 20-year industry veteran, joins from Cyberian Outpost where he was director of finance. He was previously with Elsevier Engineering Information.
Gerneglia was most recently VP/computer systems and quality for Engineering Information Inc., of Hoboken, NJ, where he managed the company’s 25-person IT department.
A former professor of computer science with SUNY Farmingdale, Gerneglia also served as president/ CEO of Graphics Technology Labs from 1990-1994.
Witty comes to WiseAds from Lycos (by acquisition of Wired Digital), where he managed national accounts and sponsorships. He also served as Eastern advertising manager for CNET and was president of direct response sales for Livingston Direct.
WiseAds New Media was founded last February by Evan Stein and Jason Cohen as an ad network focused on targeted ads for e-commerce operations.