Media Metrix has used its Audience Composition metric to see what percentage of a site’s visitors come from households with or without children.
The audience composition measurement can be used to see what percentage of a site’s visitors belong to a specific demographic group. According to Media Metrix, Web sites aimed at kids and teens have a high audience composition, or high concentration, of users with children, while users without children represent a larger portion of the audience within sites that are not geared toward kids or teens (see table).
For example, nearly 90 percent of Nickjr.com’s visitors are from households without children, while sites not geared toward young familes, such as AARP.org, attract a larger proportion of visitors from households without children — more than 80 percent. Overall, more than 50 percent of the Web population consists of visitors in households with children ages 2-17.
|Web Sites by Percent Audience Composition
|Children present||No children present||Web site||% Composition||Web site||% Composition||All domains||56.5%||All domains||43.5%|
|Source: Media Metrix|
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ... read more
We put China and United States head to head on smartphone sales and smartphone penetration; 4G subscribers; 4G coverage and speed; mobile internet users and m-commerce; to find out where the world’s biggest m-commerce opportunity lies.
New stats suggest that retailers are improving their customer retention rates, so is this the result of a focus on the customer ... read more