Far more women like Mickey Mouse on their mobile phones than men. Indeed, according to new data from comScore, women accounted for nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July.
But the beloved travel destination brand isn’t alone when it comes to attracting more women in mobile than men. Travelocity, Southwest Airlines, Orbitz Worldwide and Wyndham Worldwide also grabbed predominately female audiences in their mobile apps and sites in July. Around 66 percent of Travelocity’s mobile unique visitors were women, while they made up around 60 percent of mobile audiences visiting Southwest, Orbitz and Wyndham.
Meanwhile, far more men were driven to Hilton Hotels and Delta Airlines in mobile environments: 67 percent and 74 percent, respectively.
ComScore also found that 37 percent of the smartphone population or nearly 40 million people went to travel sites and apps using their smartphones in July. TripAdvisor Media Group dominated, attracting the largest mobile audience – 6.7 million visitors.
Research by Nielsen for local mobile ad network xAd and mobile call measurement firm Telmetrics released today showed that comparing prices and searching for specific flight, airline or hotel info are the most popular research activities among mobile travel users. The study said 45 percent of mobile travel users are aged 18-34 and 72 percent are Caucasian.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.
Apple has announced that with the next update to iOS 10, they will limit the number of times an app owner can pester a user for a rating.