Tumblr was one of the most women-oriented web properties in May, according to comScore’s Overview of European Internet usage.
Tumblr held the highest concentration among women who represented 69 percent of all time spent on the social blogging site. Also in the top three: German retail site Otto Gruppe (68.8 percent) and daily deal site Groupon (61.7 percent).
The total Internet audience in Europe consisted of over 48 percent women who accounted for a total of almost 47 percent of time spent online in May. There were 191.5 million females age 15 and older who went online in Europe in May 2012.
ComScore measured share of total time spent by women, total minutes per site and average minutes per visitor, and found they spent 606 million total minutes on Tumblr, or 71 minutes per visitor.
Mail.ru sites grabbed the highest number of total minutes (16.7 billion) and average minutes per visitor (399). These extreme numbers may not be so surprising considering the Mail.ru Group consists of email services and the popular Russian social networking site Odnoklassniki.
European visitors to sites such as Spil Games and Ikea were also mostly women.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
Here are some examples of campaigns of local and small businesses that are rocking social media.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
Instagram marketing is becoming more interesting with the introduction of its own tools, but we may still feel the need to use further platforms for more detailed insights, management, curation, monitoring.