Women Joining E-Commerce Craze
Forget about that old theory that said women use the Internet primarily for community, a new survey done by Bruskin/Goldring Research for Clinique shows that women use the Internet to shop just as often as men do.
Forget about that old theory that said women use the Internet primarily for community, a new survey done by Bruskin/Goldring Research for Clinique shows that women use the Internet to shop just as often as men do.
Forget about that old theory that said women use the Internet primarily for community, a new survey done by Bruskin/Goldring Research for Clinique shows that women use the Internet to shop just as often as men do.
The study found there is little difference between men and women when it comes to shopping via the Internet. Both men and women are turning to the Internet in increasing numbers; 21 percent of those with Internet access said they plan to make purchases online this holiday season, compared to only 11 percent last year.
Earlier research by Jupiter Communications found that 35 percent of the Internet population made an online purchase in the past year.
Key findings in the Clinique-Bruskin/Goldring survey include:
The results were based on a survey of 1,016 Americans males and females ages 18 and older, of whom 28 percent have Internet access. Interviews were done in October of 1998.
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