WOMMA, Watch Your Buzz!

WOM.jpeg So I’m scanning one of the very few non-work related blogs in my feed list when I come across this item about the recent FTC ruling on word-of-mouth marketing regulation.

The stunning exerpt: “yesterday’s decision was a victory for the extremely creepy “Word of Mouth Marketing Association,” who want their street teamers to be able to shill without any type of disclosure requirements.”

Nothing could be further from the truth, of course. WOMMA’s all about disclosure, disclosure, and still another helping of disclosure. In fact, I sat in on WOMMA board member Jim Nail harping on that very fact at a Yahoo event just yesterday.

But that’s not the point, is it? It would appear the Word of Mouth Marketing Association has its own issues to contend with, both insofar as “association” and “word-of-mouth” are concerned.

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