The Word of Mouth Marketing Association (WOMMA) commissioned a report that looks at many aspects of the practice. The findings may help standardize the implementation and measurement of word-of-mouth implementation and measurement.
“WOMMA’s Terminology Framework begins to align all this different sources of data, so word of mouth can be measured accurately,” said Andy Sernovitz, CEO of the Word of Mouth marketing Association. “We’re measuring it now, but WOMMA standards synchronize the terminology. That helps marketer understand the role of WOM and put it into a media plan.
In other news, WOMMA also stared a blog, “Word of Mouth Basic Training.” It is an extension of the organization’s upcoming conference and will contain many “How To” articles.
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