Working Adults Like Online Education

A survey of working adults conducted by Opinion Research Corp. revealed that 54 percent believe that college courses offered via the Internet are the future of higher education. They also like the flexibility and time savings afforded by learning online.

A survey of working adults conducted by Opinion Research Corp. revealed that 54 percent believe that college courses offered via the Internet are the future of higher education.

The telephone survey was commissioned by Capella University, an online institution of higher learning and was conducted among 667 working adults in February of 2000.

The study also found that while people see education as a top priority, busy schedules (42 percent) and family and travel commitments (10 percent) may keep people from continuing their education. Nearly two-thirds (64 percent) of respondents said they are interested in continuing their education, but 48 percent said that a busy schedule is the biggest barrier to hitting the books, one-third cited high costs as an impediment.

Assuming the quality of education was the same, 32 percent of respondents said they would rather take courses through the Internet than go to a classroom. More than half (53 percent) of respondents said the biggest benefit of taking courses online was the ability to work from home, while 19 percent cited time saved from not having time to commute.

A substantial majority (63 percent) of respondents said nighttime was the right time for courses, including 22 percent who said late night was an ideal time. Another 12 percent said early morning before they went to work was a good time. Given the option of studying in exotic locations around the world, 34 percent of respondents opted to stay at home with their family, topping choices such as a cabin in the mountains, a tropical beach, and a world tour.

Respondents also said the idea of dressing casually for class. More than half (54 percent) said the greatest advantage of taking courses from home was the ability to attend call in their pajamas.

Looking 50 years down the road, more than three-quarters of adults said they believe the Internet will play a major role in higher education, including 39 percent who said the Internet would make classrooms obsolete. Only 2 percent believed higher education would not change.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource