More NewsWorksafe. But Not TV-Safe

Worksafe. But Not TV-Safe

Now this is rich media! In every sense of the word

Now this is rich media! In every sense of the word. The spot is for actor Alan Cumming’s new fragrance, Cumming.

Uh-huh. Right. Strong brand, strong brand proposition, strong personality behind the brand. A little too strong, for some. This is a great spot, for the product and for the Web. Not just because it’s all a little risque, but isn’t that ad just a little, well, too intimate for the big screen?

Good going – I’d love to know which agency gets the well-deserved credit.

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