Now this is rich media! In every sense of the word. The spot is for actor Alan Cumming’s new fragrance, Cumming.
Uh-huh. Right. Strong brand, strong brand proposition, strong personality behind the brand. A little too strong, for some. This is a great spot, for the product and for the Web. Not just because it’s all a little risque, but isn’t that ad just a little, well, too intimate for the big screen?
Good going – I’d love to know which agency gets the well-deserved credit.
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