World Emoji Day Illustrates Global Impact

Brands may < 3 emojis, but industry experts have been torn on whether they’re a flash in the pan or a marketing mainstay. However, the existence of World Emoji Day illustrates that they’re not going anywhere soon.

eMarketer estimates that 48 percent of U.S. adult Internet users regularly use emojis. July 17 marks their unofficial holiday, since that’s the date displayed on Apple’s calendar emoji, a nod to the date iCal premiered at the Macworld conference 13 years ago. As a result, consumers and brands are on social media talking about emojis and using emojis. #WorldEmojiDay is currently trending on Twitter, having generated more than 64,000 Tweets by 10:30 a.m.