The flap over the Dutch Sony billboard for the new white PSP (Joseph Jaffe has a pic) illustrates how the Web is making all ads, not just online ads, global. To recap, Sony has decided to pull the billboard, which featured a blonde, white woman, aggressively grabbing the face of a black women, after complaints that it was racist. A Reuters story cites vocal opponents as “California Assemblyman Leland Yee, the National Association for the Advancement of Colored People (NAACP) and a youth civil rights education project called Sojourn to the Past.”
Fascinating how an ad, created “locally and exclusively for the Dutch market” can reverberate and outrage across continents. And wonderful that the company will listen and respond.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
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The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more