The flap over the Dutch Sony billboard for the new white PSP (Joseph Jaffe has a pic) illustrates how the Web is making all ads, not just online ads, global. To recap, Sony has decided to pull the billboard, which featured a blonde, white woman, aggressively grabbing the face of a black women, after complaints that it was racist. A Reuters story cites vocal opponents as “California Assemblyman Leland Yee, the National Association for the Advancement of Colored People (NAACP) and a youth civil rights education project called Sojourn to the Past.”
Fascinating how an ad, created “locally and exclusively for the Dutch market” can reverberate and outrage across continents. And wonderful that the company will listen and respond.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.