DataMark Holding Inc., of Salt Lake City, said its WorldNow Online Network Inc. subsidiary signed an affiliation agreement with The Ackerley Group’s KVOS-TV 12, an independent television station in Bellingham, WA.
The station reaches the British Columbia Lower Mainland market, the second largest English-speaking television market in Canada. Financial terms of the arrangement were not disclosed.
WorldNow provides its television station affiliates with both local and national Web-based advertising and revenue opportunities in content areas such as email, classifieds, music, movies, travel, finance, dining, and automotive.
WorldNow television station affiliates will promote and drive traffic to their own Web site and their own co-branded WorldNow content sites through on-air television advertising. WorldNow is creating a network of interconnected Web communities that are promoted by its local television station affiliates.
These agreements increase WorldNow’s number of affiliates under contract to 26, with an additional 15 stations under signed letters of intent expected to sign contracts in the next 30 days, the company said.
DataMark recently entered into an agreement to acquire Digital Courier Technologies, a provider of Internet and Java-based software solutions and owner of WeatherLabs Inc., an online weather service company. The company also owns and operates Books Now, an Internet book retailer.
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