Worlds.com, a provider of 3D Internet technology and content, said it has signed an agreement to create and host NYYankeesWorld.com, “the first real 3D virtual online world ever created for a major sports team.”
The agreement was made with UltraStar Internet Services LLC, which holds the rights to www.Yankees.com, the official Web site of the Yankees.
The deal calls for revenue sharing between Worlds.com and UltraStar relating to advertising, sponsorships and VIP membership fees.
UltraStar is a management technology partnership that brings major entertainment, sports and fashion clients exposure in community-based forums delivered over the Web.
The NYYankeesWorld.com site will have a free version that all Yankees fans will be able to visit and download directly from the Yankees.com site.
Once the initial download is completed, it will place a fan right in the middle of Yankee Stadium. Fans will see an avatar gallery that will permit them to select who they will be and how they will look in the virtual Yankee Stadium.
Through his or her avatar character, the Yankee fan, using the arrow key on the computer, will be able to walk around and meet and communicate with other Yankee fans from all over the world. Communication can take place through Internet text chat or Worlds.com’s voice chat.
The second phase of the Agreement calls for Worlds.com to create a more extensive virtual world for Yankees.com to be included as a separate world on a CD-ROM.
The CD will be sold at the Worlds.com site, as well as through retail outlets. Worlds.com said it already has begun discussions with companies that might wish to be sponsors and/or advertisers.