More NewsWould that be YahooOL, AOLahoo, or yAhOoL?

Would that be YahooOL, AOLahoo, or yAhOoL?

A recent research report from Merrill Lynch analyst Jessica Reif Cohen speculating that either or both AOL and Yahoo could be heading toward an acquisition in 2007

A recent research report from Merrill Lynch analyst Jessica Reif Cohen speculating that either or both AOL and Yahoo could be heading toward an acquisition in 2007. One possibility she put forth is a merger between the two:

“We believe there are several trends that could push either AOL or Yahoo towards a major transaction, with each other or with another competitor,” Reif Cohen wrote. “Although not without its problems, we believe that an AOL-Yahoo combination is one of the more logical combinations in this arena.”

Another option as an acquirer for either company would be Microsoft, according to Reif Cohen.

The report points out that the Google/AOL relationship struck in December 2005 includes a “change in control” clause for AOL that would allow an acquirer, such as Microsoft or Yahoo, to replace Google’s ads on AOL with their own.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts