WPP announced today that it has acquired a stake in Israeli Web analytics company NuConomy, although it would not reveal how big a stake it has or how much it was worth.
The NuConomy platform appears to be in beta, judging from the company’s Web site, but claims to “measure consumers’ engagement and interaction with content, while giving advertisers actionable insight into the audience they engage with.”
The acquisition follows a handful of recent WPP investments in digital media firms, including Integrated Media Measurement Inc., VideoEgg, SpotRunner and Dutch interactive agency LaCommunidad. Rumors that it would make a move to acquire the outstanding share of SpotRunner have been circulating for months, with no new developments.
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