WPP Acquiring Diagnostic Research International

Ad giant WPP Group plc is acquiring ad research company Diagnostic Research International Inc. and will fold the company into its Millward Brown International research group.

Financial terms were not disclosed. DRI clients include Toyota and Bank of America, among others.

Millward Brown expects the acquisition to be cleared by U.S. antitrust authorities in October, an executive told Bloomberg News.

WPP, which also owns J. Walter Thompson and the Hill and Knowlton public relations firm, is targeting acquisitions specializing in market research, health care, direct marketing and Internet communications.

The company reportedly sees these and other non-advertising businesses growing at a faster rate than traditional advertising services.

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