WPP Group Earnings: Blinded by Science
WPP Group, new owner of 24/7 Real Media, has released its 2007 Interim financials
WPP Group, new owner of 24/7 Real Media, has released its 2007 Interim financials
WPP Group, new owner of 24/7 Real Media, has released its 2007 Interim financials. Though the numbers provided by the firm don’t break out online revenues, the company did make note of media changes it’s dealing with and the effect they’re having on the firm and, in particular, its media operations. Specifically, the press release notes:
“According to industry research sources, approximately 1-in-4 advertisements you may see anywhere in the world may have been planned or bought by WPP’s GroupM and its constituent operating brands MindShare, Mediaedge:cia, MediaCom or Maxus. GroupM increasingly provides one buying point in each country to give clients increased cross-platform content opportunities, buying leverage and consumer and research insights. Inside WPP, there is, therefore, an almost $40 billion (the level of our gross media billings and turnover) media engine that mirrors the importance of media in the Japanese or Dentsu model. As a result, traditional media faces increased buying concentration, as well as the challenges of new media and technology.”
As for those new media and tech challenges, WPP observed recent “land-grabs” by the likes of Google (DoubleClick buy), Microsoft (aQuantive buy) and itself (24/7 Real Media buy), noting “science is being increasingly applied to advertising and marketing services industries.” The company continued, “Whilst also about talent, these initiatives really concern the deployment of detailed and precise technology in our industry for the first time.”
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article