WPP named Alex Norman to lead its joint venture with social media outsourcer LiveWorld, announced back in July. Norman’s background at WPP includes stints with Ogilvy and Young & Rubicam, in a variety of interactive and traditional roles. He’ll be based in New York.
LiveWorld’s white label social networking and community management platform has racked up a list of clients that includes Campbell Soup, AOL, A&E, Coca-Cola, HBO, Intel and Kraft. WPP and LiveWorld previously worked together building communities around Dove’s Real Beauty campaign.
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