WPP-LiveWorld Communities Venture Names CEO

WPP named Alex Norman to lead its joint venture with social media outsourcer LiveWorld, announced back in July. Norman’s background at WPP includes stints with Ogilvy and Young & Rubicam, in a variety of interactive and traditional roles. He’ll be based in New York.

LiveWorld’s white label social networking and community management platform has racked up a list of clients that includes Campbell Soup, AOL, A&E, Coca-Cola, HBO, Intel and Kraft. WPP and LiveWorld previously worked together building communities around Dove’s Real Beauty campaign.

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