Ad giant WPP, which owns agencies such as Mindshare, MediaCom, and Wunderman, has announced that, despite falling revenues, its digital business appears to be holding up. The company said revenue from digital and direct marketing activities now accounts for 25 percent of its overall income — or Â£1.04 billion ($1.7 billion) — up from 20 percent for the financial year ending March ’09.
Today’s statement from the company conceded that “the impact of the recession on the group’s profitability in the first half was severe,” but that cost actions have been taken in the second quarter that should “improve the picture in the second half.”
Looking forward to 2010, the company said top line revenues will remain “even Steven,” and asserted that “although there is little doubt that CEOs and CMOs feel better about the general economic environment, Armageddon or Apocalypse now having been averted, there is little evidence of better heads and stouter hearts translating into stronger order-books or investments – at least, yet.”
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more