More NewsWPP’s GroupM Buys WOM Firm

WPP's GroupM Buys WOM Firm

Word of mouth firm M80, based in L.A., has been snatched up by WPP's GroupM

Word of mouth firm M80, based in L.A., has been snatched up by WPP’s GroupM. The eight-year-old agency “activates word-of-mouth among online influencers and opinion leaders.” Clients have included Microsoft, SegaAmerica, Universal Music Group, Twentieth Century Fox and the NBA.

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