WPP’s GroupM Snaps Up Italian Digital Agency

This post was written by Jack Marshall

As it continues to scoff everything in sight, WPP(acman) today acquired a controlling stake in Italian interactive agency, H-art.

The Treviso-based outfit offers a range of interactive services, including mobile, TV, viral marketing, and e-business strategy. Previous clients include major brands such as Giorgio Armani, Diesel, Nike, and Illycaffe.

According to the press release, the investment continues WPP’s strategy of investing early in companies and markets showing strong interactive potential. Terms of the deal were not disclosed.

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