WPP's Schematic Nabs Mitsubishi Digital Business

Car maker also named Omnicom's 180/LA as its lead creative agency and independent Trivalle Communications as its PR firm.

Mistubishi named The WPP Group’s Schematic as its digital agency of record. The company also named Omnicom’s 180/LA as its lead creative agency and independent Trivalle Communications as its public relations firm.

The appointments follow a six-month search. Traffic, an independent shop in El Segundo, Calif., previously handled ad duties for the car maker.

Schematic, a Los Angeles-based shop acquired by WPP in 2007, will handle a wide range of digital chores for Mitsubishi, including oversight of its Web site, social networking programs, content creation, and display and search advertising.

Just how much any of the agencies will drive individual parts of Mitsubishi’s strategy remains to be seen, however. The company took pains to point out in a press release that it had created a “non-traditional partner agency structure” in which the client would take the strategic lead and direct the agencies to work as a unit.

Along with the agency appointments, Mitsubishi named Gregory Adams, a veteran of Ford, Nissan and DaimlerChrysler in the Asia Pacific region, as VP of marketing and product strategy.

Other Schematic clients include Google, Microsoft and Dell. It has additional offices in New York, Austin, San Francisco, Minneapolis, Costa Rica and London.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource