WSJ.com Redesign Triples Article Ad Inventory

mainWSJlogoWhite.jpgAt Ogilvy’s powwow for their IBM clients today, WSJ.com General Manager Daniel Bernard stopped by to show off a sneak peak at the eagerly-anticipated site redesign, slated to launch tomorrow.

It’s loaded with new features, including community functionalities that require users to log-in with their real names to network or comment on content. But what’s most impressive is how WSJ.com has combined usability and interface with monetization.

Beginning tomorrow, each article page will contain two additional tabs, one for video and one for user comments. This not only enables readers to find and participate in additional content faster with no need to navigate off the page, but benefits the publication as well. Because two tabs on each article page means effectively three time the ad inventory, right?

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