WSJ's Utterly Oxymoronic Take On Pre-Roll Ads
In a none-too-enlightening piece examining the pre-roll conundrum in video advertising, The Wall Street Journal ( subscription required ) makes a statement today that sums up just how much ignorance there is out there regarding online advertising. "What makes pre-rolls attractive to advertisers -- but off-putting to viewers -- is that they don't allow fast-forwarding," says the Journal. Excuse me, but if pre-rolls are off-putting to their intended audience, what the heck is the benefit to advertisers, the very people trying to reach that audience? At least our own Dorian Sweet gets it (but then, he always does)