Dallas-based Wyndham Hotels & Resorts has signed with iVillage.com as the network’s business travel channel sponsor, making it the first hotel company to partner with the Internet-based destination for women.
Members of iVillage.com will now have access to a variety of travel tips collected since 1995 from Wyndham’s program for women business travelers, Women on Their Way. Wyndham will market various promotional offers and packages on the site. Financial arrangements were not disclosed.
Wyndham will also test-market various new aspects of Women on Their Way on iVillage.com, soliciting feedback in order to shape future business decisions.
Another element of the partnership includes an advertising agreement that involves the placement of Wyndham banners throughout iVillage.com, and the development of pages that will act as “bridges” to www.wyndham.com and www.womenbusinesstravelers.com.
Scheduled to launch later this month, these bridge pages will provide members with detailed information about Wyndham Hotels & Resorts properties, its resort Personal Vacation Planner concept, as well as Wyndham vacation and leisure specials.
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