The partnership will let Gazooba’s clients send cash to word-of-mouth program participants via email as an incentive when friends act on recommendations. Participants can have the money directly deposited into their bank account.
“X.com’s user base has had tremendous growth, primarily through word-of-mouth viral marketing so we understand the power of personal relationship marketing,” said Elon Musk, founder and chief executive officer of X.com, which provides the PayPal email payment service.
PayPal allows individuals to send money to one another via the Internet.
Gazooba is carving out a niche by providing the technological infrastructure for launching, running, and optimizing word-of-mouth marketing programs. The company has also teamed with promotions firm GetRelevant and with ePrize.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.