XOOM.com, United Media Launch Direct Marketing Effort

Direct e-commerce company XOOM.com and newspaper syndicate United Media said that XOOM.com’s MightyMail division will provide several of United Media’s top comic strip properties with online marketing and direct e-commerce opportunities.

United Media’s Dilbert comic strip, created by Scott Adams, will be the first property to benefit from the partnership. Financial arrangements were not disclosed.

The Dilbert branded free email service will provide United Media with a one-to-one online branding and viral marketing strategy, as fans forward their Dilbert emails to friends and family.

Dilbert email will be made available at Dilbert’s Web site as well as at XOOM.com, which currently has more than 10 million registered members.

XOOM.com members will have the opportunity to purchase Dilbert products and find out about new Dilbert content through direct email offers.

“Dilbert fans can choose from several letterhead designs and send rich, HTML email messages to their friends, ” said Suzanne Yadav, general manager of online services at United Media.

“We look forward to launching MightyMail with our other properties as we continue our partnership with XOOM.com.”

XOOM.com offers consumers free services over the Web, including homepage building, chat rooms, message boards, HTML email, online greeting cards, a Web page counter, clip art and downloadable software. It then targets its members with product and service offers.

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