Yack, Chello Ink Distribution Deal
The Internet program guide company gets its content in front of moreeyeballs.
In a deal that gives it new high-speed reach in Europe, Latin America, and Australasia, Yack, a “program guide” for the Internet, this week forged an agreement with chello broadband, a service focused on those parts of the world.
The agreement calls for Yack to provide an entertainment-oriented, broadband version of the Yack guide, Fast.Yack.com, to chello users in Europe, Latin America, and Australasia.
“Yack is deeply committed to establishing a strong international presence through strategic alliances with industry leaders like chello,” said Jeff Morris, president and chief executive officer of Yack.com.
Yack currently has a number of European distribution deals that include co-branded sites with ISPs and content portals.
