More NewsYahoo! Accepts ‘Mission Impossible III’ Assignment

Yahoo! Accepts 'Mission Impossible III' Assignment

Extensive original video will appear on Yahoo! as part of an effort leading up to the film debut.

Paramount Pictures has tapped Yahoo to sprinkle content and promotional material from the upcoming “Mission Impossible III” across its network. The extensive tie-up involves exclusive video clips, music, ads and Q&As with Tom Cruise and director J.J. Abrams.

Paramount SVP of Interactive Marketing Amy Powell said the effort, “rivals the very biggest interactive movie campaigns.”

The campaign on Yahoo makes much use of original video. Special features will include live video shot from Cruise’s perspective as he walks down the red carpet for the May 3 U.S. premiere of the action flick. As part of that offering, Yahoo plans to let users ask Cruise questions in real time and see him answer live from the red carpet. There will also be video of Cruise available from the worldwide premiere in Rome on April 24.

Video interviews with the star and director J.J. Abrams, in which they give commentary on exclusive clips from the film, will also be featured.

The campaign also utilizes Yahoo Music, which will offer the official theme song from the movie. The portal’s Mobile section will let uses download a ringtone of the song. Additionally, a downloadable widget counts down to the movie’s debut.

An advertising component, which includes placements on the Yahoo home page and throughout its network, will promote the exclusive content. The ads, and the content, will also appear on Yahoo sites in Australia, France, Germany, Italy, Spain, Taiwan and the UK.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts