Yahoo! Adds RSS to Mail Beta

Yahoo! announced today that RSS feeds will be integrated into its new (and very Outlook-y) version of Mail. Sure enough, a new a new “All Feeds” icon appeared below my mail folders overnight.

Feeds will pick up Yahoo! Alerts, blogs, news…and, of course, offers from brands and merchants, provided they’re offering RSS and have successfully gotten customers to opt-in.

This could be a giant leap towards eradicating delivery problems — eventually. There are hurdles along the way, including getting Mail out of beta and into consumer hands; merchants getting with the RSS program, and last but not least, getting customers comfortable with an easy feed sign up process.

Yahoo! took one small step toward that goal today.

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