Yahoo and Bing Lose U.S. Search Share in November

Google accounted for almost 72 percent of all U.S. searches conducted during the four weeks ending November 28th 2009, according to data from Experian Hitwise.

The search giant grew its overall share of searches by one percentage point in that period, while its closest competitors in the space — Yahoo and Microsoft’s Bing — both experienced a decline, dropping 5 percent and 2 percent respectively.

Ranked fourth, Ask.com also experienced month-over-month growth of 1 percent — albeit from a drastically lower base — growing from 2.62 percent in October to 2.65 percent in November.

The remaining 52 search engines monitored by Hitwise accounted for the remaining 1.07 percent of searches.

Share of U.S. Searches Among Leading Providers, November 2009
Share of Searches (%)
Domain October 2009 November 2009 Month-over-Month Change (%)
www.google.com 70.60 71.57 1
search.yahoo.com 16.14 15.39 -5
www.bing.com 9.57 9.34 -2
www.ask.com 2.62 2.65 1
Note: Data is based on four-week rolling periods (ending Nov. 28, 2009, and Oct. 31, 2009) from the Hitwise sample of 10 million U.S. Internet users.
Source: Hitwise, 2009

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