Top Web directory Yahoo UK & Ireland has entered a UK marketing agreement with satellite broadcaster BSkyB, extending a relationship between Yahoo and News Corp. established in the U.S. earlier this year.
“By utilising the powerful online properties of Yahoo Sky’s online presence can reach a new level of awareness,” claimed Ian West, Sky Entertainment’s managing director.
“As a leader in the pay television category in the UK, we’re delighted to work with a leading Internet company like Yahoo UK & Ireland to explore new and innovative ways to expand the reach and generate further awareness of our respective media offerings.”
Fabiola Arredondo, managing director Yahoo Europe, expressed her satisfaction at concluding the deal, but did not reveal any further details.
“Together we’re able to leverage the strengths of our brands and further reinforce our broad-based marketing initiatives in the UK,” she said.
In the past few days it has become clear that News Corp. has become very serious about the Internet, following earlier caution. Rupert Murdoch was quoted in the British weekend press as saying that it would become “an Internet company.”
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