Yahoo and PayPal Give Merchants Incentive to Use Yahoo Search

Today Yahoo said it will be offering online merchants a $100 credit if they buy search ads through its system, as part of an extension of the Yahoo/eBay/PayPal relationship. Yahoo sponsored search ads will feature a shopping cart icon linking to sellers that accept PayPal. Google already promotes its own online payment system in a similar way.

Yahoo also has reinforced its ISP presence, extending its relationship with United Online. Yahoo powers search for start pages of United’s NetZero, Juno and Bluelight brand ISP services.

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