Digital MarketingSearch MarketingYahoo, Bing Search Alliance Makes No Progress in March

Yahoo, Bing Search Alliance Makes No Progress in March

Pair loses ground versus market leader Google, when measured by share of U.S. searches.

Bing and Yahoo failed to wrestle any search market share from Google in March, according to data from comScore.

Measured by volume of searches, the pair lost 0.1 percentage points of share between them, month-over-month, while market leader Google grew its own share by 0.3 percentage points in the same period.

searchsharemarchGoogle’s growth appeared to come at the expense of Yahoo, Ask, and AOL, which lost 0.4 percentage points, 0.1 percentage points, and 0.1 percentage points of share, respectively.

Microsoft’s Bing engine – independent of partner Yahoo – grew its own share of searches by 0.3 percentage points versus February, meanwhile.

Explicit Core Share* of U.S. Searches Among Leading Providers, March 2011 vs. February 2011.
  Share of Searches (%)
Domain

February 2011

March 2011

Month-over-Month Point
Change (%)

Google Sites 65.4 65.7 0.3
Yahoo Sites 16.1 15.7 -0.4
Microsoft Sites 13.6 13.9 0.3
Ask Network 3.2 3.1 -0.1
AOL Network 1.7 1.6 -0.1

Note: Data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

*Excludes contextually driven searches that do not reflect specific user intent to interact with search results.

Source: comScore 2011

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