Bing and Yahoo failed to wrestle any search market share from Google in March, according to data from comScore.
Measured by volume of searches, the pair lost 0.1 percentage points of share between them, month-over-month, while market leader Google grew its own share by 0.3 percentage points in the same period.
Google’s growth appeared to come at the expense of Yahoo, Ask, and AOL, which lost 0.4 percentage points, 0.1 percentage points, and 0.1 percentage points of share, respectively.
Microsoft’s Bing engine – independent of partner Yahoo – grew its own share of searches by 0.3 percentage points versus February, meanwhile.
|Explicit Core Share* of U.S. Searches Among Leading Providers, March 2011 vs. February 2011.|
|Share of Searches (%)|
Note: Data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
*Excludes contextually driven searches that do not reflect specific user intent to interact with search results.
|Source: comScore 2011|
For better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation, such as hotels, restaurants and movies as these signal Google’s intentions.
Click-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed further and further off screen by paid ads, Google My Business listings and Knowledge Graph?
When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics ... read more