Yahoo received antitrust approval to acquire BlueLithium, a performance-based behavioral targeting network, according to a published report.
The Federal Trade Commission determined the $300 million deal, announced Sept. 4, posed no antitrust concerns, Reuters reported Wednesday. BlueLithium, based in San Jose, CA, said it’s the fifth largest ad network in the United States.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more