Yahoo! Buys Webjay

First Flickr, then del.icio.us, now Webjay has joined the Yahoo! family. I wasn’t previously familiar with Webjay, but checked it out and discovered it’s a playlist-sharing service, which means it allows people to create multimedia playlists and publish them online. Then others — as I found out — can listen. There are some groovy mixes to be found on Webjay.

Ad/marketing implications? Any time users are telling you what they’re interested in, there are opportunities to be found.

BTW, Yahoo! isn’t spilling the beans about the financial aspects of the deal.

UPDATE: Tristan at TNL.net has an interview with Webjay’s founder.

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