Yahoo has officially confirmed its widely-rumored rejection of Microsoft’s bid to acquire the firm. In a statement, Yahoo confirmed its Board of Directors, management, and financial and legal advisors have determined Microsoft’s $44.6 billion offer for the ailing firm is “not in the best interests of Yahoo and our stockholders.”
When made public on February 1, Microsoft’s offer represented a valuation of 62 percent more than Yahoo’s share price that day of $31. But as far as Yahoo is concerned, it doesn’t cut it.
“After careful evaluation, the Board believes Microsoft’s proposal substantially undervalues Yahoo, including our global brand, large worldwide audience, significant recent investments in advertising platforms and future growth prospects, free cash flow and earnings potential, as well as our substantial unconsolidated investments,” the statement continued.
Yahoo will assess other “strategic options” to maximize stockholder value, the company said. Yahoo was not able to provide any further information or an interview to ClickZ News this morning, according to a Yahoo spokesperson.
In a missive sent to Yahoo employees today, CEO Jerry Yang expounded on the initial company statement, touting Yahoo’s brand, large worldwide audience, the amount of time users spend on the site, investments in technology infrastructure, and its operating cash flow, expected to “grow in the double digits in 2009.” He also mentioned the firm’s strong market presence in Japan and China.
“[The] global online advertising market is projected to grow from $45 billion in 2007 to $75 billion in 2010, and our more focused strategies position us to capture an even larger share of this market. [We] are moving to take advantage of this unique window of time in the growth of the online advertising market to build market share and to create value for stockholders,” stated Yang’s message, devoid of capital letters.
In addition, Yang noted the company’s relationships with a growing group of newspaper site partners, which, in addition to its Blue Lithium ad network and deals with eBay, Comcast and others, positions Yahoo to become “a valuable, unique network of premium sites.”
Yang also reiterated the firm’s ongoing mission to become the Web starting point for the most users, a “must buy” for advertisers, and to adopt platforms and applications from third party developers.
Since Microsoft made its solicitation public, the Internet industry rumor mill has been working overtime, floating possibilities regarding other future Yahoo buyers, and more recently, a report Yahoo has revisited merger talks with AOL to stave off the threat of more hostile Microsoft threats.
Speculation Yahoo could outsource its search ad business to Google has also resurfaced.
In its continuing quest to become a dominant player in the online advertising industry, Microsoft believes the best way to catch up with Google is to join forces with Yahoo. The two competitors had tossed around the idea of forming an alliance in the past before the bid bombshell.
The ultimate goal from Microsoft’s point of view is to morph the two firms’ search indexes and ad platforms to reduce redundancies in support systems, improve efficiency, and ramp up publisher yield and ad inventory to a potentially massive scale for advertisers.
In his letter to Yahoo regarding the offer, Microsoft CEO Steve Ballmer wrote, “The combined talent of our engineering resources can be focused on R&D priorities such as a single search index and single advertising platform.” He added, “Our combined ability to focus engineering resources that drive innovation in emerging scenarios such as video, mobile services, online commerce, social media, and social platforms is greatly enhanced.”
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more