Yahoo!, Corillian Seal Marketing Deal

A co-marketing agreement inked Thursday teams Yahoo with e-financial services tools maker Corillian in a bid to beef up the portal’s Finance section.

The companies inked a deal by which Corillian will market Yahoo’s online account access service to financial institutions that currently use the company’s Voyager eFinance application suite. The service would allow bank and brokerage house customers to view their account information on Yahoo

The deal is part of Yahoo’s efforts to build up its site — especially its personal finance section — into a one-stop shop for users.

The company in recent months added functionality that allows consumers to pay their bills online at Yahoo’s site. It already featured portfolio tracking, news, information, and stock message boards.

“We are constantly looking for ways to provide valuable services to our users,” said Tim Sheehan, director of production, Yahoo Finance.

“This agreement means that our users can have access to more financial information on Yahoo Finance, and through this, there is a more compelling reason for other financial institutions to provide their services on Yahoo”

Corillian’s Voyager suite enables financial institutions to support the Open Financial Exchange (OFX) specification, which means customers can interact with them from financial software applications and Web sites.

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