Yahoo Drops 7 Figures on Answers in UK

Yahoo unveiled its Answers site in the UK earlier this month, along with a hefty marketing campaign to back it up. I asked a Yahoo spokesperson via e-mail about what’s planned for the campaign, and here’s how she responded:

ClickZ: Are Web ads running?
Yahoo: Yes there will be online promotion across the Yahoo! network and across other sites.

C: What other online or mobile marketing efforts are involved?
Y: The launch of Yahoo! Answers will be supported with a seven figure marketing campaign the company’s biggest UK promotional activity in a number of years. The campaign will run for 8 weeks in offline media including print, radio, outdoor as well as online.

C: On what sites/media outlets are ads placed?
Y: Ads are placed on and off network.

The spokesperson added a U.S. campaign for Answers, deemed “Ask the Planet” ran in June and July.

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