Yahoo Extends Reach in Germany With Sales Deal
Yahoo has penned a deal with German newspaper Suddeutschen Zeitung to sell its online display and mobile inventory. The exclusive multi-year agreement will, according to last week's press release , grant advertisers access to 2.4 million monthly unique users, generating 140 million monthly page views. As a result of the agreement, Yahoo now claims its network reaches almost half of Germany's online population.