Yahoo Gives Users a Reason to Buy Viiv

Yahoo and Intel have teamed up to give users a reason to buy a Viiv-enabled media PC. Yahoo Sports for TV launched today, with an initial focus on providing fantasy football information to TVs connected to PCs with Intel’s Viiv technology and Windows XP Media Center.

The service lets users get real-time updates on league scores, standings, or stats on players on fantasy football teams on a Yahoo Sports account. It uses the remote control for navigation, without changing the channel from the show — presumably a football game — they’re watching.

Apple made its own move to take over the living room this week, adding feature films for download via the iTunes store.

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